I AM
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Brice Pannetier, I work with architectural practices during concept and feasibility stages, supporting early design decisions on complex projects where time, uncertainty, and pressure are highest.
My focus is early-stage architectural design, using computational modelling and data-informed analysis to explore options clearly — without locking teams into premature solutions. The aim is not optimisation for its own sake, but evidence-based exploration that helps teams clarify intent, test ideas, and make stronger decisions early. Â
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MY STORY
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I began my career in Paris at Philippe Rahm Architectes, contributing to the Jade Eco Park project in Taichung, Taiwan. I later moved to Australia and joined Populous, where I worked for over seven years across mid- and large-scale projects throughout the APAC region.
At Populous, I led computational design workflows on major public and stadium projects and spent several years working through construction on large stadiums within advanced BIM environments tailored for coordination, fabrication, and site communication. That experience fundamentally shaped how I approach early-stage design — clarifying what must be resolved early (geometry, logic, and interfaces), and what should deliberately remain flexible to preserve speed, focus, and design freedom.
In parallel, I founded and led the APAC computational design group at Populous, working with teams across Delhi, Singapore, Beijing, Denpasar, Sydney, and Brisbane.
In 2022, I founded Atelier Designa, a practice focused on supporting architectural teams during early design phases, competitions, and feasibility studies. I work with internal teams, not instead of them — providing targeted design thinking and technical clarity when it matters most.
Alongside practice, I am a university lecturer at the Abedian School of Architecture, Bond University, teaching Design Thinking, Digital Fabrication, Computational Design, and Urban Systems.
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"I worked closely with Brice at Populous as a key member of the architecture team on the Kai Tak Sports Park in Hong Kong—one of the world’s most complex and ambitious sports precincts, anchored by the 50,000-seat Main Stadium, set to open in 2025.
Brice played a leading role in the parametric and computational design of the Main Stadium, including the façade system, panel optimisation, and retractable roof. His work was central to resolving architectural intent, constructability, and cost across one of the most demanding stadium envelopes ever delivered at that scale.
Throughout an intense, high-pressure project environment—rated by Autodesk as the most complex BIM project globally—Brice consistently demonstrated calm, rigorous leadership and an exceptional ability to align design ambition with delivery realities. He built strong internal and external collaborations, mentored his team, and drove clarity in moments where complexity was highest.
Brice is highly respected by his peers, and his leadership in parametric and computational design was evident not only on Kai Tak, but also through his invited presentations at OMA, where the quality and depth of his work were clearly recognised."
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Grant Chapman
Architect BOAQ
"Brice is very easy to work with, responsive, and self-directed. His work is at a global standard of excellence, and he possesses expert knowledge in computational design, fabrication, analytical tools and representation that is highly desirable. He is a teacher who is willing to share his knowledge and experience for the success of others."
