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ABOUT

 

Designing with AI, grounded in architectural thinking.

Atelier Designa is a design-led practice supporting architects and studios at the early and mid stages of projects—where decisions matter most and clarity is often missing. 

The work combines computational design, AI-assisted visualization, and architectural judgment to help teams think faster without thinking less, test alternatives rigorously, and communicate intent with precision.

  

Rather than producing surface-level imagery or replacing design thinking, AI is used here to extend architectural reasoning—supporting decisions around proportion, environmental logic, constructability, and intent. 

AI is treated as an instrument—not a shortcut—to accelerate thinking, compare options, and support informed decision-making

MY STORY

 

Brice Pannetier is an architectural designer and computational design specialist with experience across large-scale international projects, academia, and independent practice.

 

After years working on complex buildings and masterplans, he observed a growing gap between the speed of contemporary design culture and the depth of architectural thinking required to support it.

 

His work now focuses on helping practices integrate AI and advanced digital workflows without sacrificing judgment, authorship, or architectural quality—bridging experimentation and real-world delivery.

 

This work is aimed at architects, studios, and educators exploring how AI can be integrated meaningfully into architectural practice.

"I worked closely with Brice at Populous as a key member of the architecture team on the Kai Tak Sports Park in Hong Kong—one of the world’s most complex and ambitious sports precincts, anchored by the 50,000-seat Main Stadium, set to open in 2025.

Brice played a leading role in the parametric and computational design of the Main Stadium, including the façade system, panel optimisation, and retractable roof. His work was central to resolving architectural intent, constructability, and cost across one of the most demanding stadium envelopes ever delivered at that scale.

Throughout an intense, high-pressure project environment—rated by Autodesk as the most complex BIM project globally—Brice consistently demonstrated calm, rigorous leadership and an exceptional ability to align design ambition with delivery realities. He built strong internal and external collaborations, mentored his team, and drove clarity in moments where complexity was highest.

Brice is highly respected by his peers, and his leadership in parametric and computational design was evident not only on Kai Tak, but also through his invited presentations at OMA, where the quality and depth of his work were clearly recognised."

 
Grant Chapman
Architect BOAQ

"Brice is very easy to work with, responsive, and self-directed. His work is at a global standard of excellence, and he possesses expert knowledge in computational design, fabrication, analytical tools and representation that is highly desirable. He is a teacher who is willing to share his knowledge and experience for the success of others."

 
Chris Knapp PhD / RAIA / Research Director at Building 4.0 CRC / Director, Studio Workshop Architects + Associates / Adjunct Professor, Monash University / Honorary Professor, Abedian School of Architecture

 

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